Content Design
Brands: Brightly / Knopf / Penguin Random House
A sampling of delightful designs that drove consumer engagement and brand awareness.
Early Reader Essentials
Brightly | Raising Kids Who Love To Read
Brightly offers exclusive content curated around specific themes as a value proposition to new subscribers. This guide includes a mix of book recommendations, reading activities, and tips and advice geared toward parents of early readers.
Role: Design / Layout / Art Direction (Illustration)
The Writer’s Guide to Poetry
Penguin Random House + Signature + Knopf Poetry
Signature, a literary culture site, promoted gated content as an incentive to increase subscriptions. This was one in a series of writing guides, each represented by a distinctive, quirky design and tone of voice.
Role: Design / Layout
Summer Reading Bingo
Brightly | Raising Kids Who Love To Read
Who says summer reading has to feel like a chore? Teachers and parents can turn it into a game of book bingo! This fun and engaging design prompted kids of all ages to expand their reading horizons.
Role: Design / Layout / Illustration
Infographics
Penguin Random House Author Portal
There was a time when infographics were all the rage! As a visual designer working in marketing, it was impossible to escape. For Penguin Random House’s Author Portal, I routinely created simplified visualizations for complex data streams.
Role: Design / Layout
